New Home Design & Social Trends


Builders of new homes frequently discover new ways to differentiate their new construction from existing houses, hoping to capture the attention of potential customers by delighting and surprising them.  

The more successful builders therefore develop keen skills in observing emerging social trends, incorporating features, finishes, and floor plans that fulfill the needs of new buyer groups in ways that are often clever, unexpected and relevant.

Here are several current home design innovations that provide us glimpses into ways our culture is changing:

1.      Made-to-Order Homes:  Many of us have grown accustomed to the convenience of shopping for—and customizing—household products online. Home builders are capitalizing on this trend, developing websites that make it easy for buyers to configure their home online. One builder has assimilated over 70 systems and manufacturer products like plumbing, electronics, HVAC, security, and more into a “core wall.” This allows the rest of the home design to be adjusted based on family needs. Warren Buffet’s recent purchase of Clayton Homes, the nations’ largest modular builder, indicates that online home ordering will be a growing trend.

2.      Universal Design: Every day, 10,000 Americans turn 65. Homebuilders have found that both older and younger homeowners want “universal design,” homes that better fit the needs of people across the widest range of ability and ages. Examples of universal design: Entries without steps and showers without thresholds. Electrical outlets are now being incorporated into light switches at eye-level, permitting homeowners to more easily plug in appliances like vacuum cleaners without bending down to the floor.  

3.      Activated Ceilings: The current generation of first time homebuyers is the first in history who grew up looking down—an unintended consequence of the popularity of handheld mobile electronic devices. This creates strain on the eyes, neck and shoulders which can result in a variety of vision, spine, and other health issues. Designers are addressing this by incorporating more dramatic visual features into home ceilings. By giving us reason to widen our range of vision, the hope is that overall health will be improved.

4.Fast House Nation: Many of us are now adjusting to an increased rate of change—rather than accumulating stuff, we crave more diverse life experiences. So, new homes are being delivered with inexpensive opportunities for self-expression and customization. Chalkboard paint is increasingly used as a wall color, permitting artistic expression for children (of all ages). New senior housing communities are incorporating parking spaces for food trucks near the entrance, bringing fresh and varying culinary experiences to residents.

5.      Big Small Houses: We are requiring less space that does more for us. In fact, the National Association of Homebuilders expects the average size of a new home in 2015 will be 2,152 square feet, a 10% drop in size from 2010. Living rooms, dining rooms, home offices, and entry foyers are all on the endangered spaces list. Private, single-purpose rooms (like master bedrooms and bathrooms) are now expected to incorporate multiple and shared uses, such as coffee bars or exercise equipment. Wi-Fi networks and mobile tablet devices have rendered dedicated dens unnecessary. Look for “great rooms” to take center stage, incorporating the functions traditionally demanded of multiple smaller rooms.

6.Waning of the Book: As more readers gravitate to space-saving e-readers like the Kindle, printed books are becoming less common. As a result, bookcases are giving way to “collector” cases for displaying personal treasures like collectibles, antiques, family heirlooms, or natural artifacts such as gems or shells.  

7.      Families, Extended:  Home markets serving international buyers often incorporate a greater number of culturally appropriate features. More buyers today wouldn’t think of living without extended family, and expect household spaces to be more purposefully designed for shared living.  As a consequence, new homes are being built with multiple master suites. What some may have characterized as a  “granny flat” in the past is positioned prominently in these new floor plans, reflecting the elevated social status and esteem of elder parents. Some designs, like home builder Lennar’s “NextGen,” are “homes within homes,” complete with eat-in kitchenettes and living rooms. Primary kitchens may incorporate isolated cook areas serviced by high-powered fans, to keep food aromas out of the living spaces of the home. 

Posted on November 1, 2013 at 11:57 pm
Edward Krigsman | Posted in Uncategorized |

Cultural Trends: How driving trends are impacting the housing market


As we have mentioned in previous blog posts, home buyers continue to consider their daily commute when making home purchase decisions. Some Americans are limiting their driving or forgoing cars all together. In recent years, the driving trends of Millennial and Boomer generations have decreased steadily. More Americans in general are embracing alternatives to driving like mass transit, walking, bicycling, car sharing, and working from home.

Recent studies and articles in publications like the Washington Post and theNew York Times document declining automobile use. Driving measured by consumption of auto fuel tells the same story. Whether you are a home buyer, seller, or owner, these trends may impact your decisions in new and surprising ways, with the value of your home being shaped, at least in part, by this trend.

If you are in the market for a home, considering your commute, walk-score, and transportation options could be an important part of determining if a particular neighborhood is right for you. It might also be helpful to seek out the assistance of a real estate agent familiar with such issues.

Real estate companies have started adding search features to their websites to assist buyers with evaluating commuting information. For example, Windermere recently added INRIX DriveTime™ to its website which allows home buyers to search for homes based on commute times. and provide home buyers with a quick and easy way to assess the quality of a community based on walkability and access to mass transit. These online tools highlight those homes with shorter drive times and higher walkability, factors which could end up impacting the value of certain homes as some buyers “vote with their feet,” rather than with their car.

Real estate developers are embracing this trend too by building in locations that reduce car use; this is why you may notice an increase in new housing as you travel from suburban neighborhoods into cities like San Francisco, Portland, San Diego, or Seattle. In some of these cities, it is increasingly common to see townhomes built in more walkable neighborhoods, many without dedicated, private garages. 

City planners are encouraging such construction by changing zoning laws to foster "Transit Oriented Development," (TOD). TOD changes zoning to incentivize developers to create new housing construction close to light rail stations, with progressively lower housing density to about 1/2 mile from their stops. This solves what city planners have come to call the "last mile problem," (getting more commuters home from a transit hub). Cities with TOD initiatives include Seattle, the San Francisco Bay Area, the Salt Lake City Metro Area, and the Portland Metro area.

With experts saying that consumers are trending towards less driving, home buyers may wish to evaluate the location of their purchase by asking themselves the following questions:

  • Does this neighborhood lower the cost of living, while increasing the quantity and quality of free time, by increasing my independence from cars?
  • What is the travel time between the places those in my household frequent most, such as home, work, schools, and recreational amenities?

If you are selling your home, consider highlighting its location as one that might improve the quality of life for the next residents by showcasing drive time, walkability, and proximity to transit—to the extent that such benefits exist.

Studies continue to show that the amount of time a person spends commuting every day is a major factor when buying a home. In recent years, there has also been a significant trend towards mass transit and reducing one’s “carbon footprint” by driving less. This is important for both buyers and sellers to keep in mind, as these factors can have a significant impact on the long-term value of a home – and on the quality of life for you and those in your community.



Posted on November 1, 2013 at 11:55 pm
Edward Krigsman | Posted in Uncategorized |